Recently I got a chance to communicate with one of the emerging fashion blogger and the lady who founded cosmochics Shivi. She shared her fashion funda, experience with blogging and how blogging helping her to make money. Here is a detail about conversation.
Who would you say is your number one fashion inspiration?
I say it is Audrey Hepburn. Her little black dress with 3 strands of necklace and large tortoiseshell sunglasses is an iconic style and is known as Audrey Hepburn inspired style.
She is an inspiration also because of her very basic wardrobe oozes only elegance and style without being boring.
I can also relate very well with her style as I am more of using key basic pieces from my wardrobe. Her cropped trousers, white linen shirts, little black dress, midi skirts, and statement sunglasses are all very basic pieces to add in your wardrobe yet very chic at the same time.
2. What made you decide to start blogging?
Honestly, it was an impromptu decision. All of us…10 friends (to be exact) were talking on WhatsApp group and suddenly a normal conversation about fashion and beauty lead to a decision to have a space for ourselves where we can share our passion about fashion, beauty, food, travel and our experiences with products and places!
Favorite fashion magazine?
Oh, I read a few of them. I don’t really have a fav in magazines as I am more hooked on Pinterest! You have your own pinboard there and you can create your own mood boards. You can surf fashion, beauty, food, travel, DIYs and what not from all around the world!
Without making one’s head reel, Pinterest serves answers to all your questions on a silver platter!
However, I am not anti-magazine and to answer your question I do read Vogue, Elle, Femina & Harper’s Bazaar.
4. What are some of your current fashion obsessions?
I love my strappy Midi dress from HM and chunky sneakers. In addition to this, I am obsessed with some newly bought pearl bead and metallic hair clips from Zara.
Bucket bags, mom jeans (very helpful and love them as a new mom because being stylish at the same time is not a piece of cake!) and always obsessed with a pair of stylish Converse!
5. Celebrity crush?
I like Sonam Kapoor more as a fashion model than an actress. Also, not many people talk about Aditi Rao Hydari but I think her team puts a good effort in dressing her up. Sara Ali Khan is definitely a new name added to my board to stalk.
What type of camera do you use?
I have a team who shoots my YouTube and Instagram Fashion videos. They use a full-frame camera which is best to capture the minutest detail!
For vlogging and Instagram stories I use my phone or my Canon M50 which is a blessing in a small size! It is a good vlogging camera too.
Coffee or Tea?
Forever a tea totally! Does one chai please?
Heels? or Flats?
Flats 😛 Comfort over fashion always!
What is your dream job?
Bahahaha, isn’t dream job a myth! But then I would like to act or work as a PR for a celebrity. Is a dream too big? Well…. Don’t they say…if you dream it, you can do it?
Name your Top 3 favorite brands.
Zara, HM, and Mango are my most loved at the moment. Of course, as per the collection, new names are added every year!
I do shop from Myntra, Ajio, The label life, and Koovs too as you get affordable chic in trend fashion items.
Favorite lipstick color?
All shades of RED! Few of Purples.
How many tattoos do you have?
None and I don’t plan on getting one any time soon.
- Doing what others cannot do is talent,
- Doing what talent cannot do is Genius!
What is one thing your readers would be surprised to hear?
I think about my age. 😛 (If only I’ll tell you honestly)
Five beauty products you can’t live without?
Kajal, lip balm, BB Cream, facial spray (to keep cool, of course) and eyebrow pencil 😛
Hair “done” or messy?
Messy hair, I don’t care! Love it and my go-to style.
Makeup or no makeup?
Can I say, No-makeup, makeup look! 😊
Favorite item of clothing?
A pair of well-fitted denim jeans.
Gym or exercising outdoors?
I love swimming, cycling and running so yes outdoor always.
Can you cook?
I have a family and I cook all the meals of the day & night! I take no leaves and I don’t ask for a salary.
21. Favorite food?
I am a foodie and naming just one dish would be a torture to other food items! Hope you can understand my emotions.
Nothing soothes me better than a hot glass of milk and a cup of Chai. I don’t drink and never promote it too.
Many! A recent one has to be seeing my baby’s face for the first time! 😊
Blog or YouTube?
My blog gives me income and I won’t lie about it however, I am obsessed with YouTube too and started it last year. Have a look at it here: Cosmochics
I am not very active on it right now but coming up with content for it soon.
9-5 job or full-time influencer?
Both have their own ups and downs.
For me, I loved my job at Amazon 2 years back! And I would love to go back doing that any day. But blogging and vlogging allow me more time with my 2-year-old baby and that is all that I need right now.
How much time goes into a normal picture found on your Instagram account?
I like posting a picture every day! It is best to stay connected.
What’s your top Instagram tip?
Find your niche, stick to it, be consistent. Do giveaways and collabs for better and quicker visibility.
Finding one’s Niche is the most important factor. Also, do it if you are passionate about it. Not all bloggers earn good money, not every blogger can pay his/her bill. You also invest a good amount of money before you ca actually earn so, it is not a bed of roses, believe me!
Who takes your pics?
My team or I take my own pictures.
A most terrifying moment since being an influencer?
Not terrifying but seeing rude & mean comments do leave a scar.
The best gift you’ve ever received as an influencer?
I can’t differentiate as the gifts and packages I receive are mostly from PRs 😛
But when PRs and Brands remember your birthday it gives you an extra reason to celebrate 😊
Last thing you googled?
You made me check my own History! I googled about the new season of the Netflix series “How To Get Away With Murder”. It is pretty good. Check it out.
Living in the city or living by the beach?
I love beaches but living there permanently will kill the charm. So, I would settle in a city 😊
Partner or single?
I am married and a mom of a 2-year-old.
Top five Instagram accounts to follow?
I love Shreya Jain for her beauty tutorials, komal Pandey for her unapologetic fashion videos, Larissa for her travelogues, Aashna Shroff for all her perfect shots, gorgeous Malvika Sitlani and last but not the least Rohina Anand for her creative Insta feed.
But why to stop at 5 or 6? others that I follow…equally good, consistent and creative. Do check out Shivesh17, Simply Shalini, sejalkumar1195, Tushar Dixit films, pickuplimes, etc…all from varied fields but very talented people.
How did you decide to become a fashion blogger?
I got married and went to China with my husband and I actually started blogging in 2008 and many are not aware of this fact. I wrote about the food we ate and the places we visited. I did it for a couple of months and then left the blog unanswered.
After a few years when I got back to India, I started Cosmochics.com in 2013
Was it a thoughtful choice?
Yes, but it was never started to earn money.
It was only to share experiences and to share a space with like-minded ladies about fashion and beauty. Slowly and gradually it took off and there came a time when 15 people were writing for cosmochics.com at one go!
How was the response initially? Share some moments?
Cosmochics started August of 2013 and my friends help me a lot. Within a few days, we crossed 1000 on Facebook which was a great deal back then! In 4 months, I started getting deals from brands and shortly I was writing reviews for brands like Lakme, Colorbar, Maybelline, Organic Harvest, Schwarzkopf, and many more beauty & Haircare brands.
In terms of fashion also as a blogger, I started doing pretty well. I use to share my daily outfit inspiration, the Shoe Wardrobe series caught everyone’s attention and readers like seeing what we were wearing(My friends and I started sharing shoes that we wore).
It was a big deal back then and not many bloggers were comfortable being on camera. Not many posed and posted their outfits of the day pictures, but we did it and we are so proud of all things and trends that we were a part of in that era!
Gradually, I started reviewing collection of big Fashion brands like Max fashion, Reliance Trends, Nautica etc.
I still can recall the excitement when the first time we got invited for Lakme Fashion Week in Mumbai! It was almost like a faint dream…hahahaha…so surreal!
Do you think Organised Stores keep an eye of the fashion bloggers?
The overall concept of blogging and vlogging was to connect with people who shop.
With celebrities and models, people couldn’t connect much and readers and viewers wanted to see a change in the conceptualization of presenting fashion and beauty products in a way where they can connect.
Then came along bloggers like us who just poured their heart out and wrote what was on our mind. With vlogging, it became only easier as now the audience knew who they are seeing. They were aware of what is going on in our day to day lives.
So, yes brands do keep an eye… for example, the moment they come across an influencer talking about a product she needs. The brands looking out for coverage to send their products immediately.
Whom do you envision as your target reader?
I started Cosmochics for women of all ages. It was more about providing information to women at the comfort of their computer screen. And hence we talked about Fashion, beauty and skincare for all. We have a readership between ages 16-45.
What motivates you to blog?
I still do it as a hobby. I like doing this and hence 6 years already and I don’t feel exhausted. I take a break at regular intervals from blogging which is of utmost importance to keep one’s sanity 😛
Also, helping others and empowering women motivates me. I like when someone comes back and tells me that they used my recommended product and loved it! Similarly, I share my personal experiences & stories, and I do so to make the women feel confident who are connected with me on social media 😊
Suggestion for your readers?
Not everything that you see on social media is true and success doesn’t come easy. Do note that behind a perfect shot there might be 100 other attempts that nearly took me 3 hours!
Behind every fashion show and a picture with a celebrity, there is hard work involved in reaching the place, standing for hours and covering the event.
Social media serves a picture-perfect lie! Most bloggers live two different lives, an Insta life, and a normal life. A normal life that you never get to see as they are able to pull off this fake lie online easily.
So, don’t beat yourself to get in that perfect shape if you see a blogger sporting a bikini. And don’t sulk when you see anyone at a dream destination. Don’t feel the pressures of social media, just be happy, Be You! 😊