SEO(Search Engine Optimization) is always considered as one of the long run marketing strategy. So lets discuss about the ranking factor parameters which are used by the Google to rank a website or you can say a HTML webpage on their search engine.
Here are 210 search engine ranking factors.
Domain Factors
- Domain Age
- Keyword Appears In Top Level
- DomainKeyword As First Word In Domain
- DomainKeyword As First Word In Domain
- Keyword As First Word In Domain
- Domain Registration Length
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Keywords In Subdomain
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Domain History
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Exact Match Domain
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Public vs. Private WhoIs
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Penalized WhoIs Owner
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Country TLD Extension
Page Lavel Factors
- Keyword In title tag
- Title Tag Starts With Keywords
- Keyword in Description Tag
- Keywords Appears In H1 Tag
- TF-IDF
- Content Length
- Table Of Content
- Keyword Density
- Latent Semantic Indexing Keywords In Content
- LSI Keywords In Title And Description tag
- Page Covers Topic in Depth
- Page Loading Speed via HTML
- Page Loading Speed via chrome
- Use of AMP
- Entity Match
- Google Hummingbird
- Duplicate Content
- Rel=Canonical
- Image Optimization
- Content Recency
- Magnitude of Content Updates
- Historical Page Updates
- Keyword Prominence
- Keyword In H2 and H3 Tag
- Outbound Link Quality
- Outbound Link theme
- Grammar and Spelling
- Syndicated Content
- Mobile Friendly update
- Mobile Useablity
- “Hidden” Content On Mobile
- Helpful “Supplementary Content”
- Content Hidden Behind Tabs
- Number Of Outbound Links
- Multimedia
- Number of internal links pointing to page
- Quality of Internal Links pointing to Page
- Broken Links
- Reading Level
- Affiliate Links
- HTML Errors/W3C Validation
- Domain authority
- Page’s PageRank
- URL Length
- URL Path
- Human Editors
- Page Category
- WordPress Tags
- Keywords In URL
- URL String
- References and Sources
- Bullets and Numbered Lists
- Priority Of Page In Sitemap
- Too Many Outbound Links
- Quantity Of Other keywords Page Ranks For
- Page Age
- User Friendly Layout
- Parked Domain
- Useful Content
- Content Provides Value and Unique Insights
- Contact Us Page
- Domain Trust/trust rank
- Site Architecture
- Site Updates
- Presence Of Sitemap
- Site Uptime
- Server Location
- SSL Certificate
- Terms of Services and Privacy Pages
- Duplicate Meta Information On Site
- Breadcrumb Navigation
- Mobile Optimized
- Youtube
- Site Usability
- Use of google analytics and google search console
- User reviews/Site reputation
Backlink Factors
- Linking Domain Age
- # Of Linking Root Domain
- # of Links From Separate C class IPs
- # Of Linking Pages
- Backlink Anchor text
- Alt Tag for Image Link
- Links from .edu or .gov domains
- Authority of linking page
- Authority of Linking Domain
- Links from Competitors
- Links from Expected websites
- Links From Bad Neighborhoods
- Guest Posts
- Links from ads
- Homepage Authority
- Nofollow Links
- Diversity Of Link Types
- “Sponsored Links” or Other words around link
- Contextual links
- Excessive 301 Redirects To Page
- Internal Link Anchor Text
- Link Title Attribution
- Country TLD of Referring Domain
- Link Location in Content
- Link Location On Page
- Linking Domain Relevancy
- Page Level Relevancy
- Keyword in Title
- Positive Link Velocity
- Negative Link Velocity
- Links From Hub Pages
- Link From Authority Site
- Linked To As Wikipedia Sources
- Co-Occurences
- Backlink age
- Links from real sites vs splogs
- Natural Link Profile
- Reciprocal Links
- User generated Content Links
- Link From 301
- Schema.org Usage
- TrustRank of Linking site
- Number of outbound link on page
- Forum Links
- Word Count Of linking Content
- Quality Of Linking Content
- Sitewide Links
- User interaction
- RankBrain
- Organic Click Through rate For A Keyword
- Organic CTR For All keywords
- Bounce Rate
- Direct Traffic
- Repeat Traffic
- Pogosticking
- Blocked Sites
- Chrome Bookmarks
- Number Of Comments
- Dwell Time
Special Google Algorithm Rules
- Query Deserves Freshness
- Query Deserves Diversity
- User browsing History
- User Search History
- Featured Snippets
- Geo Targeting
- Safe Search
- Google+ Circles
- YMYL Keywords
- DMCA Complaints
- Domain Diversity
- Transactional Searches
- Local Searches
- Top Stories Box
- Big Brand Preference
- Shopping Results
- Images Results
- Easter Egg Results
- Single Site Results For Brands
- Payday Loans Update
- Brand name Anchor Text
- Branded Searches
- Brand + Keywords Searches
- Site has facebook Page and Likes
- Site has twitter profile with followers
- Official LinkedIn Company page
- Known Authorship
- Legitimacy of Social Media Accounts
- Brand Mentions on Top Stories
- Unlinked Brand Mentions
- Brick and Mortar Location
On Site Webspam Factors
- Panda Penality
- Links to bad Neighborhoods
- Redirects
- Popups or Distracting Ads
- Interstitial Popups
- Site over-Optimization
- Gibberish Content
- Doorway Pages
- Ads Above the Fold
- Hiding Affiliate Links
- Fred
- Affiliate sites
- Autogenerated Content
- Excess PageRank Sculpting
- IP Address Flagged As Spam
- Meta Tag Spamming
Off Site Webspam Factors
- Hacked Site
- Unnatural influx of links
- Penguin Penalty
- Link Profile with high % of Low Quality Links
- Links from unrelated websites
- Unnatural Links Warning
- Low Quality Directory Links
- Widget Links
- Links From the Same class C IP
- Poison Anchor text
- Unnatural Link Spike
- Links From Articles And Press Release
- Manual actions
- Selling Links
- Google Sandbox
- Google Dance
- Disavow Tool
- Reconsideration Request
- Temporary Link Schemes
Social Profiles