SEO(Search Engine Optimization) is always considered as one of the long run marketing strategy. So lets discuss about the ranking factor parameters which are used by the Google to rank a website or you can say a HTML webpage on their search engine.

Here are 210 search engine ranking factors.

Domain Factors

 

• Domain Age
• Keyword Appears In Top Level
• DomainKeyword As First Word In Domain
• DomainKeyword As First Word In Domain
• Keyword As First Word In Domain
• Domain Registration Length
•   Keywords In Subdomain
•   Domain History
•   Exact Match Domain
•   Public vs. Private WhoIs
•   Penalized WhoIs Owner
•   Country TLD Extension

Page Lavel Factors

• Keyword In title tag
• Title Tag Starts With Keywords
• Keyword in Description Tag
• Keywords Appears In H1 Tag
• TF-IDF
• Content Length
• Table Of Content
• Keyword Density
• Latent Semantic Indexing Keywords In Content
• LSI Keywords In Title And Description tag
• Page Covers Topic in Depth
• Page Loading Speed via HTML
• Page Loading Speed via chrome
• Use of AMP
• Entity Match
• Google Hummingbird
• Duplicate Content
• Rel=Canonical
• Image Optimization
• Content Recency
• Magnitude of Content Updates
• Historical Page Updates
• Keyword Prominence
• Keyword In H2 and H3 Tag
• Outbound Link Quality
• Outbound Link theme
• Grammar and Spelling
• Syndicated Content
• Mobile Friendly update
• Mobile Useablity
• “Hidden” Content On Mobile
• Helpful “Supplementary Content”
• Content Hidden Behind Tabs
• Number Of Outbound Links
• Multimedia
• Number of internal links pointing to page
• Quality of Internal Links pointing to Page
• Broken Links
• Reading Level
• Affiliate Links
• HTML Errors/W3C Validation
• Domain authority
• Page’s PageRank
• URL Length
• URL Path
• Human Editors
• Page Category
• WordPress Tags
• Keywords In URL
• URL String
• References and Sources
• Bullets and Numbered Lists
• Priority Of Page In Sitemap
• Too Many Outbound Links
• Quantity Of Other keywords Page Ranks For
• Page Age
• User Friendly Layout
• Parked Domain
• Useful Content
• Content Provides Value and Unique Insights
• Contact Us Page
• Domain Trust/trust rank
• Site Architecture
• Site Updates
• Presence Of Sitemap
• Site Uptime
• Server Location
• SSL Certificate
• Terms of Services and Privacy Pages
• Duplicate Meta Information On Site
• Breadcrumb Navigation
• Mobile Optimized
• Youtube
• Site Usability
• Use of google analytics and google search console
• User reviews/Site reputation

Backlink Factors

• Linking Domain Age
• # Of Linking Root Domain
• # of Links From Separate C class IPs
• # Of Linking Pages
• Backlink Anchor text
• Alt Tag for Image Link
• Links from .edu or .gov domains
• Authority of linking page
• Authority of Linking Domain
• Links from Competitors
• Links from Expected websites
• Links From Bad Neighborhoods
• Guest Posts
• Links from ads
• Homepage Authority
• Nofollow Links
• Diversity Of Link Types
• “Sponsored Links” or Other words around link
• Contextual links
• Excessive 301 Redirects To Page
• Internal Link Anchor Text
• Link Title Attribution
• Country TLD of Referring Domain
• Link Location in Content
• Link Location On Page
• Linking Domain Relevancy
• Page Level Relevancy
• Keyword in Title
• Positive Link Velocity
• Negative Link Velocity
• Links From Hub Pages
• Link From Authority Site
• Linked To As Wikipedia Sources
• Co-Occurences
• Backlink age
• Links from real sites vs splogs
• Natural Link Profile
• Reciprocal Links
• User generated Content Links
• Link From 301
• Schema.org Usage
• TrustRank of Linking site
• Number of outbound link on page
• Forum Links
• Word Count Of linking Content
• Quality Of Linking Content
• Sitewide Links
• User interaction

• RankBrain
• Organic Click Through rate For A Keyword
• Organic CTR For All keywords
• Bounce Rate
• Direct Traffic
• Repeat Traffic
• Pogosticking
• Blocked Sites
• Chrome Bookmarks
• Number Of Comments
• Dwell Time

Special Google Algorithm Rules

• Query Deserves Freshness
• Query Deserves Diversity
• User browsing History
• User Search History
• Featured Snippets
• Geo Targeting
• Safe Search
• Google+ Circles
• YMYL Keywords
• DMCA Complaints
• Domain Diversity
• Transactional Searches
• Local Searches
• Top Stories Box
• Big Brand Preference
• Shopping Results
• Images Results
• Easter Egg Results
• Single Site Results For Brands
• Payday Loans Update
• Brand name Anchor Text
• Branded Searches
• Brand + Keywords Searches
• Site has facebook Page and Likes
• Site has twitter profile with followers
• Official LinkedIn Company page
• Known Authorship
• Legitimacy of Social Media Accounts
• Brand Mentions on Top Stories
• Unlinked Brand Mentions
• Brick and Mortar Location

On Site Webspam Factors

• Panda Penality
• Links to bad Neighborhoods
• Redirects
• Popups or Distracting Ads
• Interstitial Popups
• Site over-Optimization
• Gibberish Content
• Doorway Pages
• Ads Above the Fold
• Hiding Affiliate Links
• Fred
• Affiliate sites
• Autogenerated Content
• Excess PageRank Sculpting
• IP Address Flagged As Spam
• Meta Tag Spamming

Off Site Webspam Factors

• Hacked Site
• Unnatural influx of links
• Penguin Penalty
• Link Profile with high % of Low Quality Links
• Links from unrelated websites
• Unnatural Links Warning
• Low Quality Directory Links
• Widget Links
• Links From the Same class C IP
• Poison Anchor text
• Unnatural Link Spike
• Links From Articles And Press Release
• Manual actions
• Selling Links
• Google Sandbox
• Google Dance
• Disavow Tool
• Reconsideration Request
• Temporary Link Schemes