Hey guys, I hope you all are doing well.
As we all know digital marketing is not same any more as it was in previous years. Things have changed quickly and the paid marketing is going to be higher and higher only. So what are the scenario of changing face of digital marketing and how we can sustain our online business and make it more profitable in this year?
Here is some tips which can help you to understand ongoing scenario and what you have to do this year.
7 Digital Marketing Tactics You Need To Use In 2019
- Omnichannel Marketing – You are not going to success if you are using Facebook Only or Google ad words only. Right now there are multiple channel with huge traffic. So if you are thinking that you can do the online business and get the result what you want, You are wrong. For the best output from the internet marketing you need to use all channel. You have to use more channels like:-
- Growth Hacking
- Pay Per Click
- Content Marketing
- Social Media
- Banner Ads
- Voice Search – As voice search increasing, you site must need the parameters of voice search. Right now 2 out of 5 peoples are using voice search which using internet. And for that you need to be more accurate with your website. Here is few points which help you to increase your voice search
- HTTPS – You must need to use https instead of http. This means your site need to be secure for voice search
- High Speed – You website loading time must be good and faster for better result
- Short And To The Point Answer – Your Q/A page should be exact point to point Answers instead of long paragraphs.
- Conversion Optimization – As you know paid advertising going higher and higher, You need to optimize the conversion as much as you can. Instead of advertising the products to the larger audience you need to be very specific with your targeted audience. The more specific you will be, the more sale you can generate in low investment. You can use the tools like crazy egg for A/B testing and page optimization. You can also use hello bar for email capturing so next time you can target your specific audience.
- Marketing Funnel – In 2019, you need to be leverage with your marketing funnel. Instead of buying advertising only you need to look into below given practise :-
- Up Sales
- Down Sales
- Cross sales
- Lifetime value of customer
You need to track everything from the conversion point of view. So for this you can use quickfunnel website to learn how to track every click of the customers.
- Content Marketing – Content marketing is one of the most powerful and evergreen tool to use for sales or traffic. You need to create blog and articles as per your business requirement. To put more content don’t just copy paste and increase the number of articles. Create unique and new content about which peoples does not know.
- Video Marketing – Video marketing growth rapidly in last two years. Weather it is YouTube or Facebook, they are giving more preference to the video engagement. So you need to create good videos as per your business requirement in 2019.
- Podcast – Podcast taking over in 2019. Peoples are loving to listen the information on the go. So it is important to create podcast and publish on your channel.