Instagram business is the most powerful tool for marketers. On a day to day basis, the average time spends by a youth on Instagram is more than 30 minutes. With more than 800 million dynamic clients, there is no restriction to the benefit a business can reach with a committed Instagram methodology.
Below are a few mentioned tips for Instagram marketing that will help you to grow your Instagram business.
- Switch to Instagram Business profile to reach your intended audience –
Understand your customers’ base by knowing the likes and dislikes of your audience and target your customers accordingly. Get more likes by taking high-quality photos, incorporating catchy hashtags, and partnering with influencers. Exploit the tools provided by Instagram for Bussiness and know your brand impressions, engagement, and brand reach among the target group. Also, you can schedule when you want to upload your post and track the performance of each.
- Tie-ups with relevant influencers-
Tie-ups with influencers whose ideology matches with your brand value. Instagram marketing via influencers removes the barriers of trust issue as the product is introduced to your target audience via a trusted source (the influencer). When the influencer endorses your product to its fan, it is automatically perceived as a recommendation from a friend. An influencer with a huge fan base can help you to display your product and create a lasting impression!
- Encourage customers to make testimonial videos-
Encourage your customers’ to create testimonial videos of your product; their feedbacks will be the best reviews of your product. A satisfied customer will spread the word of mouth of your product.
- Use of proper hashtags and keywords –
To appear on top of your search list is it necessary to use the most appropriate and trending hashtags. Also, come up with unique keywords for your brand. For example, Coca-Cola’s #ShareACoke campaign is one of the most brilliant hashtag campaigns we’ve seen. It has not only gained recognition about the product but also has been able to reach a broad customer base.